Quotes by
Alfred Eisenstaedt

Keep it simple.

Once the amateur's naive approach and humble willingness to learn fades away, the creative spirit of good photography dies with it. Every professional should remain always in his heart an amateur.

When I have a camera in my hand, I know no fear.

We are only beginning to learn what to say in a photograph. The world we live in is a succession of fleeting moments, any one of which might say something significant. When such an instant arrives, I react intuitively. There is, I think, an electronic impulse between my eye and my finger. But even this is not enough. I dream that someday the step between my mind and my finger will no longer be needed. And that simply by blinking my eyes, I shall make pictures. Then, I think, I shall really have become a photographer.

He (newer photographer) should never become conceited just because he has something published. It can go away tomorrow and then he has to try again and again. Whatever I have accomplished over the years, whatever I am, I am not egotistical, and a big ego in a young photographer will only hold him back.

It is more important to click with people than to click the shutter.

I always prefer photographing in availible light – or Rembrandt-light I like to call it – so you get the natural modulations of the face. It makes a more alive, real, and flattering portrait.

I was all set to to photograph the Prime Minister [Winston Churchill] from the best side and at the best angle, as he sat in an armchair in his library. But Churchill shook his head. ‘Young man,’ he called me ( I was fifty-two at the time). ‘I know how to take pictures. You have to do it from there.’ In order to please the great man I photographed him ‘from there’, and then discreedtly skipped back to the opposide side and got the picture I wanted.

Making friends is second nature to me. I like photographing people at their best. This means making them feel relaxed and completely at home with you from beginning.

Yes, I sold buttons to earn living. But I took pictures to keep on living. Pictures are my life – as necessary as eating or breathing.

The way I would describe a pictorial is that it is a picture that makes everybody say ‘Aaaaah,’ with five vowels when they see it. It is something you would like to hang on the wall. The french word ‘photogenique’ defines it better than anything in English. It is a picture which must have quality, drama, and it must, in addition, be as good technically as you can possible make it.

Retire? Retire from What? Life? I will only retire when I am dead and people will say 'that's the man who shot that picture of the sailor and the nurse on VJ Day'!

With photography, everything is in the eye and these days I feel young photographers are missing the point a bit. People always ask about cameras but it doesn't matter what camera you have. You can have the most modern camera in the world but if you don't have an eye, the camera is worthless. Young people know more about modern cameras and lighting than I do. When I started out in photography I didn't own an exposure meter - I couldn't , they didn't exist! I had to guess.

...but when a photographer wants to do really good work, he must work alone. He shouldn't be surrounded by anyone - art directors, girlfriends, or anyone. Think in terms of Cartier-Bresson. Can you imagine Cartier-Bresson working with someone leaning over his shoulder? Would it be possible?

It's important to understand it's OK to control the subject. If most editorial stories were photographed just as they are, editors would end up throwing most in the waste basket. You have to work hard at making an editorial picture. You need to re-stage things, rearrange things so that they work for the story, with truth and without lying.

Today's photographers think differently. Many can't see real light anymore. They think only in terms of strobe - sure, it all looks beautiful but it's not really seeing. If you have the eyes to see it, the nuances of light are already there on the subject's face. If your thinking is confined to strobe light sources, your palette becomes very mean - which is the reason I photograph only in available light.

I enjoy traveling and recording far-away places and people with my camera. But I also find it wonderfully rewarding to see what I can discover outside my own window. You only need to study the scene with the eyes of a photographer.

I will be remembered when I’m in heaven. People won’t remember my name, but they will know the photographer who did that picture of that nurse being kissed by the sailor at the end of World War II. Everybody remembers that.

My style hasn’t changed much in all these sixty years. I still use, most of the time, existing light and try not to push people around. I have to be as much a diplomat as a photographer. People don’t often take me seriously because I carry so little equipment and make so little fuss... I never carried a lot of equipment. My motto has always been, “Keep it simple.”