A lot of pictures you see in magazines rely on visual techniques, such as fisheye lenses, zooming through the exposure, deliberate blur. These gimmicks may draw a viewer's attention to the picture, but they do not result in good photographs. One photographer hits on a new way to create instant eye-catching pictures, others copy, and the result is a cliché. The idea has been quickly smothered to death. Van Gogh's greatness was that he came first. It's the same with the old photographers—their work is interesting because, at the time, they were breaking new ground. Any contemporary photographer could do better now. Every photographer is remembered for what he does best, and first.