It’s the difference between your wife’s passport photograph and the portraits you took when you got engaged. Both may have been created with similar technology, but what stands in that great gulf between them are the passion you have for your wife, the knowledge you have of her personality, and your willingness to use your craft, time, and energy to express that. One says, “She looks like this.” The other says, “This is who she is to me. It’s how I feel about her. See how amazing she is.”