It is either there, or it is not.

This means to stop pretending and to stop making excuses for what you wish were there, for what you felt at the time, and for what is not in the photograph. The "it" must be present in the subject to be in the photograph. So, it's either there, or it's not. Period. Only trouble is, how do you know what the hell "it" is? Especially if you've never seen it before? This is my big insight after the first ten years of trying to find out exactly what constitutes a still photograph. Sometimes simple propositions have the most profound implications.

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