Popular art is the art of the People. A popular painter is an artisan who, is in the Middle Ages, remains anonymous. His work needs no advertisement, as it is done for the people around him. The more pretentious artist craves to be famous, and it is characteristic of his work that it is brought for the name rather than for the work--a name that is built up by propaganda. Before the Conquest all art was of the people, and popular art has never ceased to exist in Mexico. The art called Popular is quite fugitive in character, of sensitive quality, with less of the impersonal and intellectual characteristics that are the essence of the art of the schools. It is the work of talent nourished by personal experience and that of the community--rather than being taken from the experiences of other painters in other times and other cultures, which forms the intellectual chain of nonpopular art.