The secret to appeasing such demanding clients as the Kennedy Family is not such a mystery. They have to like you. They have to trust you, - comparing a good portrait photographer to a friendly doctor with a soothing bedside manner. "People feel strongly about how they look. They come to you and say, 'I want you to take my picture.' What they are really saying is, I want you to take a picture of me where I look better than I've ever looked.