There is a difference between looking at photographs--which has become a common cultural practice in connection with reading newspapers--or seeing the image. The latter refers to reconstructing the photograph by exploring the deep structure of the image--which involves the application of practical knowledge and creative insights and relies on the cultural or historical consciousness of the reader. Looking is the visual routine of readers, seeing is the visual practice of the literate. The professional or artistic disposition of photographers reflects a commitment to the image as an expression of ideas or feelings that are beyond words.