To say that ‘the camera cannot lie’ is merely to underline the multiple deceits that are now practiced in its name. Indeed, the world of the movie that was prepared by the photograph has become synonymous with illusion and fantasy, turning society into what Joyce called an ‘allnights newsery reel’, that substitutes a ‘reel’ world for reality. Joyce knew more about the effect of the photograph on our senses, our language, and our thoughts process than anybody else.