What we do during our working hours determines what we have; what we do in our leisure hours determines what we are.
We were starting out to make photography an everyday affair, to make the camera as convenient as the pencil.
The Kodak camera makes possible a collection of photographs which record the life of its owner and which increase in value each day that passes.
Photography is thus brought within reach of every human being who desires to preserve a record of what he sees. Such a photographic notebook is an enduring record of many things seen only once in a lifetime and enables the fortunate possessor to go back by the light of his own fireside to scenes which would otherwise fade from memory and be lost.
Light makes photography. Embrace light. Admire it. Love it. But above all, know light. Know it for all you are worth, and you will know the key to photography.