Before the first press pictures, the ordinary man would visualize only those events that took place near him, on his street or in his village. Photography opened a window. As the reader’s outlook expanded, the world began to shrink.
...in the theatre the stage keeps the audience aware of the fictional nature of the action. The reader poring over a magazine, on the other hand, identifies what he sees in the photographs as real.
Yet it seems so easy to take a photograph! One forgets that, apart from the technical aspects, photography can be a mental creation and the affirmation of a personality. What is marvelous about a photograph is that its possibilities are infinite; there aren’t any subjects ‘done to death’.
Photography is the typical means of expression of a society founded on a civilization of technicians, conscious of the aims it has set for itself... Its power of exactly reproducing external reality, a power inherent in its technique, lends it a documentary character and makes it appear as the most faithful and impartial process for the reproduction of social life.
The lens, that allegedly impartial eye, permits all possible distortions of reality... The importance of photography lies not only in the fact that it is a creation, but above all in the fact that it is one of the most effective means of shaping our ideas and influencing our behavior.