Quotes by
Jean Baudrillard

[1929 – 2007] French sociologist, philosopher and cultural theorist

Lichtenberg speaks, in one of his aphorisms, Of a tremor: any act, even an exact one, is preceded by a trembling, a haziness of gesture, and it always retains something of it. When this haziness, this tremor, does not exist, when an act is purely operational and is perfectly focused, we are on the verge of madness. And the true image is the one that accounts for this trembling of the world, whatever the situation or the object, whether it be a war photo or a still life, a landscape or a portrait, an art photo or reportage. At that stage, the image is something that is part of the world, that is caught up in the same becoming, in the metamorphosis of appearances. A fragment of the hologram of the world, in which each detail is a refraction of the whole. The peculiar role of photography is not to illustrate the event, but to constitute an event in itself. Logic would demand that the event, the real, occur first and that the image come after to illustrate it. This is, unfortunately, the case most of the time. A different sequence demands that the event should never exactly take place, that it should remain in a sense a stranger to itself. Something of that strangeness doubtless survives in every event, in every object, in every individual. This is what the image must convey. And, to do so, it must also remain in a sense a stranger to itself; must not conceive itself as medium, not take itself for an image; must remain a fiction and hence echo the unaccountable fiction of the event; must not be caught in its own trap or let itself be imprisoned in the image-feedback.