Art director and teacher
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Great fashion photographs express the mood and excitement of the exact moment in history in which they are created—wider issues of the world are distilled into an image.
The Creative Photographer : A Complete Guide to Photography by John Ingledew
Take inspiration from everywhere. Be aware of everything, take inspiration from the street, from popular culture, from music and from comedy.
We like to be seduced by fashion photos.
The client needn't be with you, breathing over your shoulder on a shoot. They can now be online anywhere to approve one picture before you proceed with the next. Digital photography is also great when shooting with expensive models—you know you've got the picture and that the client is happy before you send the model home.
