Because photography is such an easy medium to master technically, especially with today’s cameras, people don’t realize that it’s not just being able to pick up a camera. When I lift that camera up to take a picture, I’ve gone through thousands of steps to get to that point. That’s what you’re really seeing; it’s a complex view of the world, through my imagination, through my experiences.
You can’t just set things up and photograph them and expect the picture to “zap.” It is very important that the mind feels that there is a moment of truth or a moment of authenticity. It’s really crucial, because if the artist’s hand is seen as too strong, the pictures seem either dead or contrived.