Every photo, every 'Once' in time is also the beginning of a story 'once upon a time.' Every photo is the first frame of a movie.
If anything, I see myself as a “witness.” I’d also be pleased, if you’d call me an “interpreter.” I try to hear and see the message of a place and pass it on, into that other language, the universal one of images.
Whoever came up first with that saying “a picture is worth a thousand words” didn’t understand the first thing about either one.
An image that is unseen can’t sell anything. It is pure, therefore true, beautiful, in one word: innocent. As long as no eye contaminates it, it is in perfect unison with the world. If it is not seen, the image and the object it represents belong together.
The most political decision you make is where you direct people’s eyes. In other words, what you show people, day in and day out, is political… And the most politically indoctrinating thing you can do to a human being is to show him, every day, that there can be no change.
The digitized picture has broken the relationship between the picture and reality once and for all. We are entering an era when no one will be able to say whether a picture is true or false. They are all becoming beautiful and extraordinary, and with each passing day they belong increasingly to the world of advertising. Their beauty, like their truth, is slipping away from us. Soon they will really end up making us blind.
The beautiful image today means nothing. It’s worth shit. In fact, it’s almost as if it has the opposite effect, because you’re just like everything else out there.
Images are no longer what they used to be. They can’t be trusted any more. We all know that. You know that. When we grew up, images were telling stories and showing them. Now they’re all into selling. They’ve changed under our very eyes. They don’t even know how to do it anymore. They’ve plain forgotten. Images are selling out the world. And at a big discount.