In 1969, a photograph taken from a spaceship traveling to the moon appeared on every newspaper; this was the first photograph of the entire world. The image that man had pursued for centuries was presented for our view; it held within it all previous incomplete images, all books that had been written, all signs, those that had been deciphered and those that had not. It was not only the image of the entire world, but the only image that contained all other images of the world: graffiti, frescoes, paintings, writings, photographs, books, films. It was at once the representation of the world and all representations of the world.

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