The photographer was thought to be an acute but non-interfering observer – a scribe, not a poet. But as people quickly discovered that nobody takes the same picture of the same thing, the supposition that cameras furnish an impersonal, objective image yielded to the fact that photographs are evidence not only of what’s there but of what an individual sees, not just a record but an evaluation of the world. It became clear that there was not just a simple activity called seeing (recorded by, aided by cameras) but ‘photographic seeing’, which was both a new way for people to see and a new activity for them to perform.